Brand's marketing domain (novita.com.sg) 301-redirects to the eStore (estore.novita.com.sg); the eStore is used as the canonical website since it hosts the current product catalogue, pricing, and legal terms. Checked 2026-08-06. Company name "novita SG Pte Ltd" is published in the site's Terms & Conditions (https://estore.novita.com.sg/pages/terms-conditions), checked 2026-08-06. A separate registry entity "NOVITA PTE. LTD." (UEN 201718776N) also appears in third-party business registries but is not distinguished on the brand's own site, so not used here. Origin "Singapore" is the brand's own published description: "home-grown Singapore brand" (https://estore.novita.com.sg/pages/about-novita), checked 2026-08-06. Note: that same page also describes a "strategic partnership network with China, Taiwan, Japan, South Korea and Italy" for product development — origin here refers to the brand/company, not necessarily where every component is manufactured. service_model left null: no page states whether installation/service technicians are in-house staff or contracted; the standard installation/warranty terms page (https://estore.novita.com.sg/pages/standard-installation-service) and a marketed "24/7 DROP n PICK Service" describe policy and fees but not staffing model.